Colgate Smile for Good

Good for you. Good for the planet.

Colgate®
Smile for Good

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Natural Ingredients*

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Recyclable**

*Toothpaste formula is made with 99.7% ingredients from natural sources.
**Toothbrush handle made with 100% natural bamboo. The Tube and carton are recyclable.

Responsibly formulated

Smile for Good is all about being open and transparent. We want to empower you to make informed decisions.

How? First, by offering a formula that is responsibly made, with simple ingredients that provide an optimal everyday protection.

We believe this is everything you need and nothing you don't.

Responsibly formulated

Ingredients and benefits

This ground-breaking new toothpaste contains a minimal number of ingredients and, in an industry first, lists each ingredient and clearly explains its purpose on the front of the pack to allow you to make an informed decision.

  • WATER

    Ingredients and Benefits

    Why?
    Blends everything together

    From where?
    Natural aquifers

  • FLUORIDE

    Ingredients and Benefits

    Why?
    Protects from cavities

    From where?
    Natural mineral

  • SILICA

    Ingredients and Benefits

    Why?
    Cleans & polishes teeth

    From where?
    Natural mineral

  • GLYCERIN

    Ingredients and Benefits

    Why?
    Prevents the paste from drying out

    From where?
    Plants

  • XYLITOL

    Ingredients and Benefits

    Why?
    Makes the paste taste fresh

    From where?
    Plants

  • AROMA

    Ingredients and Benefits

    Why?
    Makes the paste taste fresh

    From where?
    Plants

  • CELLULOSE GUM

    Ingredients and Benefits

    Why?
    Gives the right consistency

    From where?
    Vegetable fermentation

  • LAURYL GLUCOSIDE & DISODIUM COCOYL GLUTAMATE

    Ingredients and Benefits

    Why?
    Foams to reach teeth all around

    From where?
    Plants

  • BAKING SODA

    Ingredients and Benefits

    Why?
    Known for its whitening effect

    From where?
    Minerals

We are recyclable

Our mission is to make all our products fully recyclable by 2025 and we took the 1st step with our recyclable tube.

Our tube is made of recyclable plastic (High-density polyethylene) which can be reprocessed into new packaging and products. Therefore we are minimizing waste.

The tube has recently received recognition from the Association of Plastic Recyclers and RecyClass which set recyclability standards in North America and Europe respectively.

Now that we've solved technical recyclability, acceptance by sorting facilities and reprocessors will be our main focus.

Our "Sustainability principles": Recycle - Reuse - Reduce

Responsibly formulated

*1st recycable tube assessed by RecyClass

We care for the planet

We care about our planet and we are working towards reducing our footprint and making a difference on a large scale.

This is why we are dedicated to developing only fully recyclable products by 2025.

Smile for Good

No Deforestation

 

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Smile for Good

Climate Commitment

 

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Smile for Good

Making every drop of water count

 

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Smile for Good

Working toward zero landfill waste

 

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Smile for Good

Reducing consumer waste

 

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Smile for Good

Commitment to sustainable buildings

 

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Toothpaste

Wipe out bad breath with bold flavors

 

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Toothbrushes

A great clean for everyone

 

 

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